Soft Brown Rolls
Soft, plump and just waiting to be stuffed full of your favourite sandwich fillings. Our brown rolls are perfectly baked to give them just the right texture – firm enough to hold and soft and tasty when you take a bite. They’re ideal with soup too. Seriously, grab one and dip it in a big bowl for an amazing mouthful.
Our ingredients
Our ingredients
Just everything we need to make: soft brown bread rolls
Water, Wholemeal Wheat Flour, Fortified Wheat Flour (Wheat Flour, Calcium Carbonate, Iron, Thiamin, Niacin), Yeast, Wheat Flour, Dried Wheat Sourdough, Wheat Gluten, Salt, Flavouring, Preservative (Calcium Propionate), Rapeseed Oil, Soya Flour, Dextrose, Palm Oil, Emulsifiers (Mono- and Diglycerides of Fatty Acids, Mono- and Di-Acetyl Tartaric Acid Esters of Mono- and Di-Glycerides of Fatty Acids), Acidity Regulators (Calcium Sulphate, Citric Acid), Flour Treatment Agent (Ascorbic Acid), Flavouring.
Suitable for vegetarians
Allergy advice
Allergy advice
For allergens, including cereals containing gluten, see ingredients in bold. May contain traces of milk and sesame seeds.
Nutrition
Nutrition
Typical values | 100g contains | Each roll (approx. 55g) contains | %RI*per roll |
---|---|---|---|
Energy | 1059kJ/251kcal | 583kJ/138kcal | 7% |
Fat | 3.5g | 1.9g | 3% |
of which saturates | 0.6g | 0.3g | 2% |
Carbohydrate | 42.6g | 23.4g | |
of which sugars | 6.9g | 3.8g | 4% |
Fibre | 4.0g | 2.2g | |
Protein | 10.2g | 5.6g | |
Salt | 0.9g | 0.5g | 9% |
This pack contains 4 servings |
*Reference intake of an average adult (8400kJ/2000kcal)
How to store
How to store
Store in a cool, dry place.
And once opened… to keep this product at its best reseal between uses.
We’re always improving our recipes, so please check our packaging for the most accurate info.
We love them…
Crammed full of thinly sliced roast beef and smeared with horseradish sauce. Add some greens with a handful of watercress, (or any other lettuce you might have in). Great on a Monday lunch with the left over beef from Sunday.

We think you’ll also love our

Don’t just take our word for it…
Soft and long-lasting
Nice rolls, family enjoyed them for mini bbq burgers
Tasty
The brown rolls were tasty, soft and good value for money
Sandwich staple
These are longer life, so good for keeping in the cupboard for the lunchbox emergencies!
Functional
They seem to last longer than other brands and I would buy again

Soft White Finger Rolls
A staple in every family cupboard, our classic white finger rolls are baked to exactly the right taste and consistency – delicious for everyone. They’re soft, they’re tasty, and they’re great for just about everything, especially fish finger butties. They’re ideal for kids’ lunchboxes too – if the grown-ups don’t eat them first.
Our ingredients
Our ingredients
Just everything we need to make: soft white finger rolls
Fortified Wheat Flour (Wheat Flour, Calcium Carbonate, Iron, Thiamin, Niacin), Water, Yeast, Wheat Flour, Dried Wheat Sourdough, Wheat Gluten, Salt, Flavouring, Preservative (Calcium Propionate), Rapeseed Oil, Soya Flour, Dextrose, Palm Oil, Emulsifiers (Mono- and Diglycerides of Fatty Acids, Mono- and Diacetyl Tartaric Acid Esters of Mono- and Diglycerides of Fatty Acids, Sodium Stearoyl-2-Lactylate), Acidity Regulators (Calcium Sulphate, Citric Acid), Flour Treatment Agent (Ascorbic Acid).
Suitable for vegetarians
Allergy advice
Allergy advice
For allergens, including cereals containing gluten, see ingredients in bold. May contain traces of milk and sesame seeds.
Nutrition
Nutrition
Typical values | 100g contains | Each roll (approx. 55g) contains | %RI*per roll |
---|---|---|---|
Energy | 1056kJ/250kcal | 581kJ/137kcal | 7% |
Fat | 2.6g | 1.4g | 2% |
of which saturates | 0.7g | 0.4g | 2% |
Carbohydrate | 45.0g | 24.8g | |
of which sugars | 2.5g | 1.4g | 2% |
Fibre | 2.3g | 1.3g | |
Protein | 10.4g | 5.7g | |
Salt | 0.9g | 0.5g | 9% |
This pack contains 4 servings |
*Reference intake of an average adult (8400kJ/2000kcal)
How to store
How to store
Store in a cool, dry place.
And once opened… to keep this product at its best reseal between uses.
We’re always improving our recipes, so please check our packaging for the most accurate info.
We love them…
As the best excuse for a fish finger butty – whatever your age! Just cook your fish fingers to perfection, then add two to each of our finger rolls. For that extra kick, drizzle tartare sauce over the top and throw on some rocket leaves.

We think you’ll also love our

Don’t just take our word for it…
Soft and long-lasting
Nice rolls, family enjoyed them for mini bbq burgers
Tasty.
The brown rolls were tasty, soft and good value for money
Sandwich staple
These are longer life, so good for keeping in the cupboard for the lunchbox emergencies!
Functional
They seem to last longer than other brands and I would buy again

Soft White Rolls
Deliciously soft, white sandwich rolls. With millions of different ways to enjoy them, these tasty bread rolls are an everyday family favourite. Just open them up and pack with your favourite, yummy fillings – salad, tuna, cheese, egg, ham – whatever you fancy! They’re perfect for every family member.
Our ingredients
Our ingredients
Just everything we need to make: soft white bread rolls
Fortified Wheat Flour (Wheat Flour, Calcium Carbonate, Iron, Thiamin, Niacin), Water, Yeast, Wheat Flour, Dried Wheat Sourdough, Wheat Gluten, Salt, Flavouring, Preservative (Calcium Propionate), Rapeseed Oil, Soya Flour, Dextrose, Palm Oil, Emulsifiers (Mono- and Diglycerides of Fatty Acids, Mono- and Di-Acetyl Tartaric Acid Esters of Mono- and Di-Glycerides of Fatty Acids, Sodium Stearoyl-2-Lactylate), Acidity Regulators (Calcium Sulphate, Citric Acid), Flour Treatment Agent (Ascorbic Acid).
Suitable for vegetarians
Allergy advice
Allergy advice
For allergens, including cereals containing gluten, see ingredients in bold. May contain traces of milk and sesame seeds.
Nutrition
Nutrition
Typical values | 100g contains | Each roll (approx. 55g) contains | %RI*per roll |
---|---|---|---|
Energy | 1056kJ/250kcal | 581kJ/137kcal | 7% |
Fat | 2.6g | 1.4g | 2% |
of which saturates | 0.7g | 0.4g | 2% |
Carbohydrate | 45.0g | 24.8g | |
of which sugars | 2.5g | 1.4g | 2% |
Fibre | 2.3g | 1.3g | |
Protein | 10.4g | 5.7g | |
Salt | 0.9g | 0.5g | 9% |
This pack contains 4 servings |
*Reference intake of an average adult (8400kJ/2000kcal)
How to store
How to store
Store in a cool, dry place.
And once opened… to keep this product at its best reseal between uses.
We’re always improving our recipes, so please check our packaging for the most accurate info.
We love them…
As the ideal way to use up that leftover roast chicken. Layer up with sliced chicken, juicy tomatoes, and then top with some delicious mozzarella for the perfect Italian flavour. Don’t forget to add some fresh basil either!

We think you’ll also love our

Don’t just take our word for it…
Soft and long-lasting
Nice rolls, family enjoyed them for mini bbq burgers
Tasty
The brown rolls were tasty, soft and good value for money
Sandwich staple
These are longer life, so good for keeping in the cupboard for the lunchbox emergencies!
Functional
They seem to last longer than other brands and I would buy again
