Sliced White
This is it, the classic one. A soft white loaf, that’s simply delicious. Delicious for everyone. It’s medium sliced, so you get just the right amount of thickness for your morning toast, your lunchtime sandwiches, and your evening snacks. It’s perfectly sized (not too big, not too small), with no crust ends – so there’s less waste all around.
Our ingredients
Our ingredients
Just everything we need to make: medium sliced white bread.
Wheat Flour, Water, Yeast, Rapeseed Oil, Salt, Flavouring, Emulsifiers (Mono and Diglycerides of Fatty Acids, Sodium Stearoyl-2-Lactylate), Soya Flour, Preservative (Calcium Propionate), Flour Treatment Agent (Ascorbic Acid).
Suitable for
vegetarians & vegans!
Allergy advice
Allergy advice
For allergens, including cereals containing gluten, see ingredients in bold.
Nutrition
Nutrition
Typical values | 100g contains | Each slice (40g) contains | %RI*per slice |
---|---|---|---|
Energy | 1043kJ/247kcal | 417kJ/99kcal | 5% |
Fat | 3.9g | 1.6g | 2% |
of which saturates | 0.5g | 0.2g | 1% |
Carbohydrate | 43.0g | 17.2g | |
of which sugars | 5.5g | 2.2g | 2% |
Fibre | 2.3g | 0.9g | |
Protein | 8.8g | 3.5g | |
Salt | 1.3g | 0.5g | 9% |
This pack contains 14 servings |
*Reference intake of an average adult (8400kJ/2000kcal)
How to store
How to store
Store in a cool, dry place.
And once opened… to keep this product at its best reseal between uses.
We’re always improving our recipes, so please check our packaging for the most accurate info.
We love them…
As the top, bottom and middle in the perfect club sandwich. Start with three toasted slices, and layer up with freshly sliced chicken, warm bacon rashers, juicy tomato, crispy Romaine lettuce, and a large spoonful of delicious mayo.

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Don’t just take our word for it…
Perfect size small loaf
means I don’t have to throw half in the bin. Really soft and seems to last longer than the usual brands
New family favourite
Everyone liked this loaf. Great for the kids sandwiches and makes fab toast
Perfect bread for toasted sandwiches
Lasts well and doesn’t go mouldy
Good for packed lunches
I don’t tend to eat sliced bread but this is great for the kids’ packed lunches and they love it!

Sliced Seeded
Raise your normal loaf of bread up a level with our new seeded loaf, beautifully baked with generous amounts of delicious sunflower seeds and tasty linseeds. Sliced to just the right thickness for your convenience, each mouthful is high in fibre and a great source of protein. They make wonderful sandwiches fresh from the pack and taste amazing toasted.
Our ingredients
Our ingredients
Just everything we need to make: sliced bread with Sunflower Seeds and Linseeds.
Wheat Flour, Wholemeal Wheat Flour, Water, Leaven (Wheat Flour, Water), Oat Flakes, Rye Flour, Seeds (6.5%) (Sunflower Seeds, Linseeds), Rapeseed Oil, Yeast, Flavouring, Salt, Acidity Regulator (Sodium Acetate), Flour Treatment Agent (Ascorbic Acid).
Suitable for
vegetarians & vegans!
Allergy advice
Allergy advice
For allergens, including cereals containing gluten, see ingredients in bold. May contain traces of soya.
Nutrition
Nutrition
Typical values | 100g contains | Each slice (39g) contains | %RI*per slice |
---|---|---|---|
Energy | 1053kJ/251kcal | 414kJ/98kcal | 5% |
Fat | 5.6g | 2.2g | 3% |
of which saturates | 0.5g | 0.2g | 1% |
Carbohydrate | 36.4g | 14.3g | |
of which sugars | 5.0g | 2.0g | 2% |
Fibre | 10.7g | 4.2g | |
Protein | 8.3g | 3.3g | |
Salt | 1.0g | 0.4g | 7% |
*Reference intake of an average adult (8400kJ/2000kcal) |
How to store
How to store
Store in a cool, dry place.
And once opened… to keep this product at its best reseal between uses.
We’re always improving our recipes, so please check our packaging for the most accurate info.
We love them…
Lightly toasted with peanut butter generously spread across each seeded slice. Top with slices of banana and a handful of deliciously fresh berries, and then for that final indulgent finish, drizzle a little bit of maple syrup across the fruit. Grab a slice and enjoy.

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Sliced Brown
It’s simple, it’s tasty, it’s perfect for just about everything. A classic soft brown loaf. We slice ours to a medium thickness, because we think that’s just the right proportion for a delicious filling. And there’s no crust ends either, so everyone can enjoy the full loaf without any waste!
Our ingredients
Our ingredients
Just everything we need to make: medium sliced brown bread
Wheat Flour, Wholemeal Flour, Water, Wheat Bran (5.5%), Rapeseed Oil, Yeast, Flavouring, Emulsifiers (Mono and Diglycerides of Fatty Acids, Sodium Stearoyl-2-Lactylate), Salt, Rye Flour, Wheatgerm, Soya Flour, Preservative (Calcium Propionate), Malted Rye Flour, Flour Treatment Agent (Ascorbic Acid).
Suitable for
vegetarians & vegans!
Allergy advice
Allergy advice
For allergens, including cereals containing gluten, see ingredients in bold.
Nutrition
Nutrition
Typical values | 100g contains | Each slice (43g) contains | %RI*per slice |
---|---|---|---|
Energy | 959kJ/228kcal | 412kJ/98kcal | 5% |
Fat | 4.2g | 1.8g | 3% |
of which saturates | 0.5g | 0.2g | 1% |
Carbohydrate | 35.0g | 15.1g | |
of which sugars | 2.9g | 1.2g | 1% |
Fibre | 7.3g | 3.2g | |
Protein | 8.8g | 3.8g | |
Salt | 1.2g | 0.5g | 8% |
This pack contains 14 servings |
*Reference intake of an average adult (8400kJ/2000kcal)
How to store
How to store
Store in a cool, dry place.
And once opened… to keep this product at its best reseal between uses.
We’re always improving our recipes, so please check our packaging for the most accurate info.
We love them…
Stuffed full of warm, crispy bacon – gently fried to perfection – with thinly sliced, soft, brie cheese layered on the top. Don’t forget to top with a good dollop of cranberry sauce for that amazing flavour combination.

We think you’ll also love our

Don’t just take our word for it…
Perfect size small loaf
Means I don’t have to throw half in the bin. Really soft and seems to last longer than the usual brands
New family favourite
Everyone liked this loaf. Great for the kids sandwiches and makes fab toast
Great for toasted sandwiches
Lasts well and doesn’t go mouldy
Good for packed lunches
I don’t tend to eat sliced bread but this is great for the kids’ packed lunches and they love it!
